DESCRIPTION:
Danes love to share their pursuit of perfection with the world. That's why we invented the new russian word "Danistvuite" (a combination of "Danish" and "hello" ). It symbolizes openness and the perfectionism that Danes bring to Russia with every bottle of Carlsberg.
TASK:
Adapt the global communication platform of Carlsberg for the Russian market.
CARLSBERG: DATSTVUITE
TV
2022
Simply Cosmic
2021
Probably the Best Design
2020
Unfiltered? Absolutely
KV
Natural Perfection
Light
Unfiltered
Probably the Best Design
SPECIAL PROJECT
Probably THE BEST MOVIES IN THE WORLD
2020
A special project on the IVI online cinema platform. We created a free selection of films from the Carlsberg brand, where all in-film ad blocks were replaced with Mads Mikkelsen's reactions to the plot development. This created the feeling that the actor was watching the movie together with the viewer.