Lokobank: Whale of Small Business

Develop an image campaign to promote Lokobank's services for businesses.

"Even at the Edge of the Earth" — a documentary telling the story of Maxim Alexandrov. In the Khabarovsk region, this entrepreneur is called the "whale of small business" because he helps people fulfill their dream — to see whales. And Lokobank's products help him develop his business even in the most remote regions of our country.

Lokobank: Bank of Millions


Develop an image advertising campaign to promote Lokobank's services for businesses.

"Bank of Millions" is a creative platform that highlights Lokobank's active role in the lives of entrepreneurs. With Lokobank's business products, enterprising Russians meet the millions of needs of millions of people in the world's largest country every day.

Lokobank: Catch the Lemons

Develop a creative platform and a federal advertising campaign to promote loans from Lokobank.

We used the double meaning of the word "lemon" (citrus / million), familiar to all Russians, to convey the idea — with a loan from Lokobank, fulfilling your desire is as easy as catching a lemon. The campaign's heroine was the famous actress Ekaterina Varnava. Our lemon-themed creative framework, adapted to various communication formats, became a vivid example of how unconventional bank advertising can be.