Description:
The Danes love to share their pursuit of perfection with the world. To express this idea, we invented a new Russian word "Datstvuite" (a combination of "Danish" and "hello"). It symbolizes openness and perfectionism that the Danes bring to Russia with every bottle
of Carlsberg.
of Carlsberg.
Task:
Adapt the global communication platform of Carlsberg for the Russian market.
CARLSBERG: DATSTVUITE
TV
2022
Simply Cosmic
2021
Probably the Best Design
2020
Unfiltered? Absolutely
KV
Natural Perfection
Light
Unfiltered
Probably the Best Design
SPECIAL PROJECT
Probably THE BEST MOVIES IN THE WORLD
2020
A special project on IVI streaming service. Carlsberg curated a film collection where all commercial breaks were replaced with Mads Mikkelsen's reactions to the unfolding story. This created the feeling that the actor was watching the movie together with the viewer.