СOCA-COLA:
FIFA World Cup Gallery

Create a marketing activity and pavilions for Coca-Cola near the stadium of 2018 FIFA World Cup.

We created a unique marketing activity uniting fans of opposing teams. FIFA World Cup Gallery is a series of pictures of fans from around the world, printed on Coca-Cola cups. Before the match, visitors of the pavilion could paint the flags of their and the opponent’s countries on their faces. Then, photos of fans were printed on Coca-Cola cups and given as souvenirs.