Lokobank: Whale of Small Business

Develop an integrated campaign to promote Lokobank's services for businesses.

‘Even at the Edge of the World’ is a documentary about entrepreneur Maxim Alexandrov. In the Khabarovsk region, this entrepreneur is called the "Whale of small business" because he helps people fulfill their dream — to see whales. With Lokobank's products, he can develop his business even in the most remote regions of our country.

Lokobank: Bank of Millions


Develop an image advertising campaign to promote Lokobank's services for businesses.

’Bank of Millions’ is a creative platform that highlights Lokobank's active role in the lives of Russian business sector. With Lokobank's business products, entrepreneurs across Russia meet the daily needs of millions of people in the world's largest country.

Lokobank: Catch the Lemons

Develop a creative platform and a national
advertising campaign to promote loans from Lokobank.

We used a colloquial meaning of the word "lemon" (a million)
to convey the idea that with a loan from Lokobank, fulfilling
your desire is as easy as catching a lemon. Campaign's star is Ekaterina Varnava, a famous Russian actress. Our lemon-themed creative framework, adapted to various communication formats, became a vivid example of how unconventional bank advertising can be.