‘Taste with an Accent‘ is the creative platform of Kronenbourg 1664, telling the story of its refined taste with an unmatched citrus note that brings French sophistication to life in Russia.
Task:
Adapt the global communication platform of Kronenbourg 1664 for the Russian market.
Gastro Tour is a sponsored TV show starring famous restaurateur Dmitry Levitsky who is travelling across Russia, tasting various dishes paired with Kronenbourg Blanc.